The Power of Hashtags on Pinterest

by Aug 24, 2018Social Media

You did it!

You’ve made the changes and your account is becoming a true reflection of who you are as a brand.

What’s next?

We’re going to explore the role of hashtags.

What is a hashtag?

I’ve sharing the dictionary’s definition:

hash·tag #
plural noun: hashtags
  1. (on social media sites such as Twitter, IG, Facebook + Pinterest) a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic.

Hashtags used to be taboo on Pinterest, but not anymore.

Remembering that Pinterest is a search engine, the inclusion of hashtags is something you need to start incorporating into your pins to reach maximum exposure.

Hashtags help Pinners discover the freshest content on Pinterest. 

When inserting a hashtag, Pinterest recommends that you be specific and descriptive.

Pinterest shares the following on hashtags~

‘Use words or phrases that describe the content in the Pin – we recommend you add no more than 20 hashtags per Pin. It’s best to be objective and use hashtags that make sense and are relevant to the Pin. Depending on your Pin, consider using hashtags that are timely (e.g. #oscars, #backtoschool, #halloween) and/or hashtags for evergreen content that works well on Pinterest (e.g. #mealplanning, #hairgoals, #homedecor). This is to help make it easier to for users to filter and find relevant content they are interested in.

Hashtags are a new way to reach users interested in your content. When a user searches a hashtag the freshest pins with that hashtag will appear at the top of the feed. When a user searches the same phrase without the hashtag, it will pull up the original search results page.

Right now we won’t show any Promoted Pins in hashtag feeds, but adding hashtags to the organic instances of your Promoted content can help distribute your content in those feeds.’


From this moment forwards, don’t avoid the inclusion of hashtags. Use them – especially in connect to your own content.

Remember, we’re on this journey together.

I’m here to support you and the growth of your business.

Make sure to follow me on Pinterest and to share your questions, successes and adventures with me.

I will be back in two weeks with my next blog post.



The Power of Hashtags on Pinterest: #brandmarketing